Privacy Policy
Pink Alpine AG (www.pinkalpine.lgbt) – “ We ” – is the data controller responsible for the collection and processing of your personal data in connection with its activities. Our mission is to offer our customers a comprehensive range of travel services.
In this privacy policy, we explain how we process your personal data and how you can control and manage it. Our data processing may also be covered by further privacy notices, such as those contained in the General (Travel) Terms and Conditions, or may be evident from the circumstances or be regulated by law.
This privacy policy complies with the requirements of Swiss data protection law and – where and to the extent applicable – the General Data Protection Regulation (GDPR) of the European Union.
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ARE YOU AFFECTED BY THIS NOTICE?
This privacy policy applies to you if you:
- are one of our customers or have a contractual relationship with us;
- a fellow traveler of one of our customers.
- are interested in our products or services and therefore provide us with your personal data (e.g. in an agency, on our websites and apps or at events) so that we can contact you.
If you provide us with personal data of other individuals, please ensure that you inform them about the disclosure of their personal data and ask them to read this privacy policy. We will ensure that we do the same whenever possible (e.g., if we have the contact details of the person concerned).
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HOW CAN YOU CONTROL OUR PROCESSING OF YOUR PERSONAL DATA?
You have rights that allow you to effectively control your personal data and how we process it. Below, we explain your rights in relation to your personal data.
If you wish to exercise the rights listed below, please submit a request by email to info@pinkalpine.lgbt or by post to the following address: Pink Alpine AG, Muristrasse 87, 3006 Bern.
If you have any questions regarding the use of your personal data in accordance with this privacy policy, please contact us at the following address: info@pinkalpine.lgbt
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You can request information about your personal data.
If you would like information about your personal data, we will provide you with a copy of the personal data you have requested, as well as information about its processing. Your right to information may be restricted in the cases provided for by law.
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You can request the correction of your personal data.
If you believe that your personal data is incorrect or incomplete, you can request that it be amended or completed accordingly. In some cases, you may be required to provide supporting documentation.
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You can request the deletion of your personal data.
If you wish, you can request the deletion of your personal data, insofar as this is legally permissible.
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You can object to the processing of your personal data based on legitimate interests.
If you do not agree to processing based on legitimate interest, you can object for reasons arising from your individual situation. In this case, please inform us in detail about the relevant processing and the reasons for your objection. We will cease processing your personal data unless there are compelling legitimate grounds for the processing or the processing serves the purpose of establishing, exercising, or defending legal claims.
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You can object to the processing of your personal data for direct marketing purposes.
You have the right to object at any time to the processing of your personal data for direct marketing purposes. This also applies to profiling insofar as it is related to such direct marketing.
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You can request the restriction of the processing of your personal data.
If you dispute the accuracy of the personal data we use or object to the processing of your personal data, we will review or revise your request. You can request that we restrict the processing of your personal data while we review your request.
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You have rights against an automated individual decision.
You have the fundamental right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. However, we may automate such a decision if it is necessary for entering into or performing a contract with us, is authorized by law, or if you have given your consent.
In any case, you have the right to contest the decision, to present your point of view, and to request the intervention of a competent person to review the decision.
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You can withdraw your consent.
In those cases where processing is based on your consent, you can withdraw this consent at any time.
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You can request the portability of some of your personal data.
You can request a copy of the personal data you have provided to us in a structured, commonly used, and machine-readable format. Where technically feasible, you can request that we transmit this copy to a third party.
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Complaint to the Federal Data Protection and Information Commissioner (FDPIC).
In addition to the rights mentioned above, you can lodge a complaint with the competent supervisory authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC), Feldeggweg 1, 3003 Bern.
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FOR WHAT PURPOSE AND ON WHAT LEGAL BASIS DO WE USE YOUR PERSONAL DATA?
In this section, we explain the purpose for which we process your personal data and the legal basis for doing so. Primarily, we use your personal data to fulfill a contract to which you are a party or to carry out pre‑contractual measures at your request. However, we may also process your personal data to pursue our legitimate interests or those of third parties.
Your personal data will be processed in particular if this is necessary for the conclusion or performance of a contract in order to:
- to conclude a (travel) contract with you. We may process personal data to register you as a new customer, conclude a contract and fulfill it with you;
- To provide you with the products and services that you have purchased under the respective contract;
- to carry out the billing, invoicing and debt collection;
- To provide you with services related to the preparation and execution of a trip;
- for insurance purposes;
- to offer consulting services;
- to be able to provide assistance in case of difficulties during the journey;
- to provide you with access to our digital platforms. We may process personal data when you use our digital platforms for various purposes (e.g., to manage your personal information or to access travel information);
- to grant access to our premises and facilities. We may process personal data when you visit us on our premises to carry out appropriate access and security checks;
- to communicate with you. We may process personal data if you wish to contact us, if you request information about our company or services, or if the contract needs to be updated;
- To answer your inquiries and support you;
- to manage the termination of the contract.
When we base a processing activity on a legitimate interest, we balance this interest against your interests or fundamental rights and freedoms to ensure that they are proportionate. As part of our business activities as a travel provider, we also use your personal data to:
- to further develop our products and services;
- to improve cybersecurity, manage our platforms and websites, and ensure business continuity;
- Implementing the introduction of IT solutions;
- To perform maintenance of IT systems during ongoing operations;
- to improve the automation and efficiency of our operational processes and customer services (e.g., automatically filling out complaints, following up on your requests, and improving your satisfaction based on personal data collected during our interactions with you, e.g., telephone recordings, emails, or chats);
- to enable the assertion of legal claims and defense in connection with legal disputes and official proceedings;
- to organize competitions and promotional campaigns, and to conduct opinion polls and customer satisfaction surveys.
Advertising and Marketing
If you are a customer, and unless you object, we may send you offers for our products and services. We ensure that these commercial offers relate to products or services that are relevant to your needs and complement the offers you have already used. You can object to this at any time.
Consent
For certain processing activities involving personal data, we will inform you specifically and ask for your consent. Of course, you can withdraw your consent at any time.
In particular, we ask for your consent for:
- The transfer of particularly sensitive personal data to third parties;
- A customized adaptation of our offers and products or services based on a complex profile to predict your needs and behavior;
- All electronic offers for products and services that are not similar to those you have purchased, or for products and services from our trusted partners.
If necessary, we may ask for your further consent to the processing of your personal data, however this will not affect data processing that has already taken place.
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WHAT TYPES OF PERSONAL DATA DO WE COLLECT?
- Contact information , (private or professional) postal address, email address, telephone number;
- Personal details, e.g. gender, date of birth and age, marital status, nationality, passport details, etc.;
- Lifestyle , e.g. hobbies and interests, travel;
- Details of the trip, such as travel dates, itinerary/destination, airline, hotel, price, customer requests, information about your fellow travelers, frequent flyer programs, etc.;
- Health data , e.g., information about special health-related needs or illnesses and accidents during a trip;
- Financial information , e.g. payment information, credit card number, bank account details;
- Data about your habits and preferences regarding the use of our products and services (e.g., food preferences);
- Data from our interactions with you , such as your comments, suggestions, and needs, collected during our exchanges with you in person at our locations and during telephone communication (call notes or recordings), communication via email, chat, chatbot, exchanges on our social media channels, and any complaints you may have. Your connection and tracking data (e.g., collected via cookies for non-advertising or analytical purposes on our websites), online services, and other applications;
- Data about your devices (mobile phone, computer, tablet, etc.), such as IP address, technical data and unique identification data;
- Personalized login data or security features that are used to connect you to our website and apps.
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FROM WHOM DO WE COLLECT PERSONAL DATA?
- We usually collect personal data directly from you. However, we may also collect it from other sources.
- Sometimes we collect data from public sources: Publications/databases provided by official authorities or third parties (e.g. the Swiss Official Gazette of Commerce or the Commercial Register); Websites/social media presences of legal entities or corporate clients that contain information you have disclosed (e.g., your own website or social media presence); public information, e.g. information from the media.
- We also collect personal data from third parties: from our customers (e.g. as fellow travelers); from our business partners (e.g. tour operator, service provider abroad); from third parties such as credit reporting agencies and fraud prevention agencies; from address research service providers who are themselves responsible for ensuring that they collect the relevant information lawfully.
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TO WHOM DO WE PASS ON YOUR PERSONAL DATA AND WHY?
- Our service providers in the destination country (e.g. agencies, tour guides, hotel reservations, transfer and excursion services), transport service providers (airline, train, car rental, etc.) and accommodation providers (hotels, hostels, etc.);
- Data processors who provide services on our behalf (e.g. IT services, logistics, printing services, telecommunications, debt collection, consulting and sales as well as marketing);
- Certain regulated professional groups such as lawyers, notaries or auditors, when required under certain circumstances (legal disputes, auditing, etc.) as well as our insurers;
- Partners for conducting advertising, market and opinion research;
- Partners to assist in the investigation of criminal offenses (e.g. fraud), assertion, exercise or defense of legal claims;
- Authorities and official bodies (e.g., tax authorities, embassies of the destination country) if there is a legal or official obligation (e.g., retention obligations, obtaining visas, obtaining entry requirements).
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INTERNATIONAL TRANSFER OF PERSONAL DATA
International transfers from Switzerland and the European Economic Area (EEA) to a non-EEA country (third country) may involve the cross-border transfer of your personal data. You should expect your data to be transferred, in particular, to the countries you travel to. This also applies to countries in Europe, the USA, and worldwide where our service providers and suppliers are located.
If the Federal Data Protection and Information Commissioner (FDPIC) or the European Commission has recognized that a third country offers an adequate level of data protection, your personal data may be transferred on this basis.
For transfers to a third country whose level of protection has not been recognized as adequate by the FDPIC and the European Commission, we either rely on an exception applicable to the specific situation (e.g., if the transfer is necessary for the performance of our contract with you) or apply one of the following suitable safeguards to ensure the protection of your personal data:
- Standard contractual clauses approved by the FDPIC and the European Commission;
- binding internal data protection regulations.
To obtain a copy of these guarantees or information on where they can be obtained, you may submit a written request in accordance with section 2.
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HOW LONG DO WE KEEP YOUR PERSONAL DATA?
We will retain your personal data for as long as necessary to fulfill our contractual obligations and to comply with applicable laws and regulations, or for another period in view of our legitimate business interests, such as proper accounting and responding to legal claims or official inquiries.
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DATA SECURITY
We employ appropriate technical and organizational security measures to protect your personal data stored with us against manipulation, partial or complete loss, and unauthorized access by third parties (e.g., encryption of data transmission, access controls, etc.). Our security measures are continuously improved in line with technological developments.
We take reasonable precautions to protect your data. However, the transmission of information via the internet and other electronic means always carries certain security risks, and we cannot guarantee the security of information transmitted in this way.
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HOW YOU CAN TRACK THE DEVELOPMENT OF THIS PRIVACY POLICY
In a world where technologies are constantly evolving, we regularly review this privacy policy and update it as needed.
The version published on our website is the applicable one. We recommend that you check the latest version of this document online. We will inform you of any changes via our website or our usual communication channels.
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COOKIE POLICY
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What is a cookie?
A cookie is a small data package (text file) that your browser stores on your device at the request of a website you visit, in order to “remember” information about you, such as your language preferences or login information. These cookies are set by us and are called first-party cookies. We also use third-party cookies, which originate from a domain other than the website you are visiting. We use these cookies to support our advertising and marketing efforts.
Cookies are small text, image, or software files that are placed and stored on your computer, smartphone, or other devices used to access the internet when you visit our website and/or use our application. The term “cookie” as used in this policy is to be understood broadly and may also refer to alternative technologies used to store information on your device (e.g., Flash cookies, fingerprinting, invisible pixels, HTML5 localStorage, tokens, etc.), depending on the device you are using.
Cookies perform a number of useful functions, such as:
- to authenticate and identify you on our website and/or application in order to provide you with the services you have requested;
- to improve the security of the website and/or the application, including preventing the fraudulent use of login credentials and protecting user data from unauthorized access;
- To send you personalized advertising, especially based on your browsing behavior and online preferences;
- To store information you have provided to us (e.g., to automatically fill in forms with information you have previously provided to us so you can register faster);
- To track your preferences and settings when using our website and/or application (e.g. language, time zone, etc.);
- To monitor your use of our website and/or application for improvement purposes.
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What information can a cookie contain?
The information stored by cookies on your device may relate to the following, depending on the storage duration:
- the websites you have visited on this device;
- the advertisement you clicked on;
- the type of browser you are using;
- Your IP address;
- and all other information you have provided on our website and/or in our application.
Cookies may contain personal data. If we use cookies that collect your personal data, such collection will be carried out in accordance with our privacy policy.
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Which cookies do we use?
Some cookies are classified as necessary and are stored in your browser as they are essential for the basic functionality of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies are only stored in your browser with your consent. You also have the option to refuse these cookies. If you change your mind about your cookie preferences, you can update your selection at any time by following the cookie settings.
Please note that by refusing certain cookies you may prevent us from optimizing your experience on our website and/or application, and some parts of it may therefore not function optimally.
By default, we store your cookie settings on a device for a maximum of 12 months.
Necessary cookies
Necessary cookies enable basic functions and are required for the proper functioning of the website.
Marketing cookies
These cookies help us analyze connections to and from partners as well as campaigns on our website.
- Google Ads
- Facebook Ads
- MailChimp
Statistical cookies
Statistics cookies collect anonymous information that helps us understand how our visitors use our website.
- Google Analytics
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